No communication is neutral.
Everything communicates. Silence too.
Communication, advocacy and AI, with judgment
Listening, sharing knowledge, and transforming together.
I work alongside causes, teams and organisations that want to communicate, campaign, learn or transform without losing their judgment or their essence.
the marketing dictionarya lab for new meanings
Every word hides a way of understanding the world. Tap each concept and see what happens when we change the frame.
0 of 6 words redefined
Changing the words changes the frame. And changing the frame is where everything starts to move.
And in your organisation — where do we start? →service cataloguestarting points
How does it take shape? A project with a beginning and an end, ongoing support, or bespoke training. We decide in the first conversation, based on where you are.
methodologya way of working
No two processes are alike. But they all pass through here.
Before the messages come the questions. Listening means understanding the context, the tensions, the silences and its own language.
Turning complexity into direction: story, goals, priorities and shared decisions.
Ideas transform when they find a way to take shape. In a plan. In a campaign. In a workshop. In a decision.
Sustaining the bonds, the judgment and the learning. What moves needs caring for.
No communication is neutral.
Everything communicates. Silence too.
the revolutiona tool
professional profilea person, like you
I come from the field, not from theory. Nearly twenty years inside social organisations have taught me how a cause sounds when it finds its words — and what's lost when it doesn't.
My work begins before the messages: reading the context, understanding what's at stake and ordering the meaning. Then, yes — the story, the campaign, the training or the system that sets it in motion.
«The organisations that adapt best aren't the ones that run fastest: they're the ones that are clear about who they are.»
Nearly ten years leading communication, fundraising and advocacy at Arrels Fundació — we doubled private income and drove campaigns of major social mobilisation. Before that: Engineers Without Borders, SETEM Catalonia and the Solidarity Economy Network, among others. And always teaching: at Torre Jussana, town councils, federations and universities.
Now — Metzineres: communication, advocacy and fundraising in defence of rights and harm reduction · Consorci Sant Gregori: training in the field of intellectual disability · YogaOne: strategic consulting and team transformation.
contentshared knowledge
«We build the communication plan with artificial intelligence: practical, ethical training for communication teams and boards. AI in the service of more strategic, more human communication — not the other way round.»
see the training → training programme · Calvià Town Council«Artificial intelligence applied to institutional communication: five sessions so the communication team comes away with its own plan, style guide, editorial calendar and AI workflow — built on its own reality, not in the abstract.»
see the programme → spokesperson training · CEESC«Communication with impact for political advocacy: public speaking, speech structure and inclusive language to strengthen the collective voice of social educators.»
see the presentation → educational community · Escola Pia«From communication to transformation: story, reputation, coherence and purpose with the communication teams of Escola Pia de Catalunya, Catalonia's Piarist school network. Communication as a teaching tool.»
see the session →one last redefinition
You're a conversation that's just beginning.
If there's a cause, a team or a change you care about, write to me. I read and reply myself — no filters, no automated answers.
Or directly: hola@martapulgar.cat · LinkedIn