a course about AI ↦ the communication plan, up and running
The training I run every year at Torre Jussana — the Barcelona centre for support to associations, for communication teams and boards of non-profits: designing the organisation's communication plan by making the most of AI, with a practical, ethical approach.
The organisation doesn't leave with notes. It leaves with the plan up and running.
Session by session, we work on each organisation's real communication: we diagnose, decide and start writing in the room. AI comes in as a tool to analyse, generate and optimise — the judgment and the voice stay with the organisation.
From diagnosis to rollout: the full journey of a communication plan, with hands-on practice at every step.
Analysing current communication with AI tools: audiences, trends and similar initiatives. Practice: a self-assessment of each organisation's communication.
Goals, key audiences, messages and narratives, channel mix. Practice: each organisation starts writing its draft plan.
Writing posts, articles and press releases; creating and editing graphic and audiovisual material. Practice: content tailored to each organisation's needs.
How to integrate AI into the organisation's communication strategy — including fundraising — and how to sustain the plan over time.
It's not theory about AI. It's your plan, started and on track.
Diagnosed, decided and begun in the room on your own reality — not a generic example — with a clear path to finish it.
Chosen for what each organisation needs, with the specific uses for each task.
To decide what gets automated and what doesn't — and so the organisation's voice isn't lost along the way.
AI in the service of the plan. Never the other way round.
The goal isn't to use more tools: it's communication that's more strategic, efficient and human. First the diagnosis and the decisions; then the tools that make sense for each organisation — and teams that come out autonomous, not dependent.
The open edition is announced each year in Torre Jussana's training programme. I also bring this training to federations, town councils and specific teams, adapted to where you are and to your language.