off-the-shelf training ↦ a bespoke programme
A training programme for the communication team of Calvià Town Council: five sessions to bring AI into real communication processes — with more efficiency, more quality and more strategic and editorial judgment, not less.
This isn't training about AI in the abstract.
Each session produces a real deliverable that plugs into the team's communication system. The logic is cumulative: each step builds on the last. By the end, the communication plan isn't left to do — it's done, and up and running.
From understanding to sign-off: each session has a verb that defines the work done in it.
Internal and external analysis with AI tools, collaborative teamwork, a validated communication SWOT and the year's three strategic priorities.
Clear goals, an audience map, key messages and an institutional tone of voice — and the team's first AI assistant, trained on all of it.
From bureaucratic language to clear, direct communication: multichannel creation and adaptation, image and video generation, and master prompts by role.
Content pillars, an annual editorial calendar, recurring content, automations that free up time for creativity, and metrics to track.
A full review of the plan built session by session, a definitive workflow — from idea to publication — and criteria for responsible AI use.
These aren't training notes. They're working tools, ready to use from day one.
The full strategic document: diagnosis, goals, audiences, messages and channels.
Institutional voice, tone and language, ready to apply across every channel and format.
Content planned by theme pillar, channel, frequency and owner.
Customised with the team's context, tone and prompts — so the voice isn't lost along the way.
Master prompts by role, so everyone on the team works with autonomy.
What can't be automated is judgment.
That's why the programme works on the why first — the diagnosis, the voice, the priorities — and the how after: the tools, the flows, the automations. Always with criteria for responsible AI use, and one clear goal: a team that comes out autonomous, not dependent.
No two organisations are alike: the programme is designed around your processes, your language and your moment. For public administrations, social organisations and cooperatives.